Our Mission

A kinder world for babies.

Charlie Banana’s mission is to create premium reusable cloth diapers, swim diapers, training pants and wipes that are ultra-soft against baby’s delicate skin.

Our award-winning products are made with selected materials, clever design features and joyful prints make our award-winning products a smart investment and a stylish alternative to single-use baby products.

Charlie Banana is a proud member of 1% for the Planet. Together we pledge to move the needle for change by pouring 1% of our sales back into environmental causes.

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Our commitment to sustainable development

Every Charlie Banana purchase directly benefits these nonprofits.

for the planet

We love the planet so much, we factored it into our profit margin. We know that when it comes to building a better world for baby, we couldn’t just spread our sustainability message, we had to spread the love. To hold ourselves accountable, we teamed up with 1% for the Planet: An alliance of businesses that put planet above profit. Being 1% for the Planet means that together, we pledge to move the needle for change by pouring 1% of our sales back into environmental causes.

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for the planet

Our partnership with WWF came naturally. Because, much like Charlie Banana, WWF’s vision is to build a safer, healthier, more resilient future for both people and nature. According to the WWF, there has been a 68% average decline in global species populations in less than half a century – indicating an increased risk of mass extinction. We believe that all living things can and should thrive together. That’s why, "since 2020" we're supporting the WWF-led Thirty Hills project in Sumatra, Indonesia: A place where critically endangered orangutans, elephants, and tigers are being actively threatened by global industry.

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What's next for us? We're determined to find the most innovative solution for reusing and recycling our consumer’s pre-loved cloth diaper stashes. Look for it soon.